Yintoni Ushicilelo lweToni-on-Tone kwiiambrela, kwaye Kutheni Intle Kangaka?
Ngaba udiniwe kukhwaza, iilogo ezinemibala ethoba umfanekiso wophawu lwakho? Udinga indlela ephucukileyo yokuhlala ubonakala.
Ukuprintwa kwethoni-kwithoni yindlela yophawu olufihlakeleyo apho uyilo luprintwa kusetyenziswa ivanishi ecwebezelayo ecwebezelayo okanye umthunzi ofanayo weinki njengelaphu.. Oku kudala ubuhle, isiphumo esibonakalayo esibonakalayo xa ukukhanya kuyibetha, igqibelele kwiprimiyamu, ukujonga ngaphantsi.
Kwiminyaka yam kwishishini leambrela yesiko, Ndibone iibrendi ezininzi zisokola ngale nto. Bafuna uphawu lwabo kwiambrela, but they don't want it to scream "advertisement." Oku kuyinyani ngakumbi kwiimpawu zodidi oluphezulu okanye iifemu ezishishineyo ezifuna iprojekthi yobuchwephesha, umfanekiso ophezulu. Ixesha elide, ukhetho lwalulinganiselwe. Emva koko, ushicilelo lwethoni-kwithoni yaba yinto etshintshayo. Yayisombulula ingxaki ngokugqibeleleyo. Ivumela i-brand ukuba ibe khona, kodwa ngokuzola, indlela yokuzithemba. Isebeza umgangatho endaweni yokukhwaza ifuna ingqalelo. Iqela lam e-ILOVEUMBRELLA libufezekisile obu buchule kuba siyaqonda ukuba ngamanye amaxesha, eyona ngxelo inamandla yeyona ichuliweyo.
Isebenza Njani Ushicilelo lweToni-on-Tone eneneni kwiSambrela?
Ngaba uyibonile loo nto ifihlakeleyo, phantse efihliweyo isiphumo logo kwaye wazibuza ukuba kwenziwa njani? Ikhangeleka intsonkothile, kodwa inkqubo ihlakaniphile.
Ithoni-kwithowuni yoshicilelo[^1] isebenza ngokwenza umahluko kuthungelwano, hayi umbala. Ivanishi ekhazimle phezulu iprintwe isikrini kwilaphu leambrela lematte. Uyilo luba lubonakala kuphela xa ukukhanya kubonakalisa ushicilelo olumenyezelayo, ukudala isiphumo sophawu esiphucukileyo nesichuliweyo.
Umlingo woshicilelo lwethoni-kwithoni ilele kubulula bayo. Konke malunga nokudlala ngokukhanya. Eyona ndlela iqhelekileyo esiyisebenzisayo kukuprintwa kwevarnish. Sithatha ilaphu le-matte eliphezulu, njengeponji, kwaye usebenzise inkqubo yoshicilelo lwekhusi ukusebenzisa uyilo usebenzisa ecacileyo, ivanishi ekhazimle phezulu endaweni ye-inki enemibala. Xa iambrela isemthunzini, ilogo ayibonakali kancinci. Kodwa xa sele ibambe ukukhanya, ilogo emenyezelayo ime ngaphandle kwimvelaphi ye matte. Yinto emangalisayo isiphumo esihle[^2]. Ndikhumbula ixesha lokuqala senze oku kwitsheyini yehotele ephezulu. Babefuna i-logo yabo kwiiambrela zeendwendwe zabo kodwa bagxininisa ukuba ayinakubukeka njengento yokuthengisa. Sisebenzise le ndlela yevanishi yeglosi kwicanopy enzulu yolwandle. Isiphumo sasimangalisa. Kwakubonakala ngathi yinto yoyilo, hayi intengiso. Yongeza kumava endwendwe obutofotofo, nto leyo kanye ababeyifuna.
| Indlela | Ingaba isebenza kanjani | Isiphumo Esibonakalayo | Engcono Kwi |
|---|---|---|---|
| Ushicilelo lweVarnish | Icacile, ivanishi ekhazimli phezulu iprintwa kwilaphu le-matte. | Uyilo olukhazimlayo oluvelayo kwaye lunyamalale ekukhanyeni. | Ukudala ubunzulu, yenziwe, inkangeleko yangoku. |
| Ushicilelo Lomthunzi | I-inki isetyenziselwa ukuba izithunzi ezimbalwa ezimnyama kunelaphu. | Umahluko ofihlakeleyo wombala, phantse njengesithunzi. | Okungakumbi kuthulisiwe, zakudala, kunye nesiphumo esingaphantsi. |
Le theyibhile inceda ukubonisa iindlela ezimbini eziphambili esifezekisa le mbonakalo. Zombini ziyasebenza, but varnish printing is the most popular for that "wow" into.
Zeziphi iiBrand eziNceda kakhulu kuShicilelo lweTowuni-kwiToni?
Ngaba esi sitayile sifihlakeleyo silungile kwibhrendi yakho? Ushicilelo oluthule kakhulu lunokulahleka, kodwa leyo ikhwaza kakhulu inowonakalisa umfanekiso wakho.
Ithoni-kwithoni yoshicilelo ilungele iibrendi ezijolise kubunzulu, minimalist, okanye umfanekiso weprimiyamu. Oku kuquka iinkampani zodidi oluphezulu, iifemu zeshishini, iihotele ze-boutique, kunye namashishini agxile kuyilo afuna ukuphepha phezulu, uphawu lwentengiso olujongeka kwizinto zabo zokuthengisa.
Olu hlobo loshicilelo ayilomntu wonke, kodwa uphawu oluchanekileyo, igqibelele. Ndiyifumene isebenza ngcono kwiindidi ezithile ezimbalwa. Ekuqaleni, iimpawu zodidi, njengabavelisi beemoto ezikumgangatho ophezulu okanye izindlu zefashoni. Umfanekiso wabo wonke wakhiwe phezu kokubodwa kunye nomgangatho. Isandi esikhulu, uphawu olunemibala lunokwenza imveliso ingabizi mali ininzi. Ithoni-kwithoni igcina loo mvakalelo yeprimiyamu. Isibini, iifemu zeshishini nezemali. Iifemu zamagqwetha, iibhanki, kunye neenkampani zotyalo-mali kufuneka zenze iprojekthi yobungcali kunye nokuthembela. Ilogo efihlakeleyo inxibelelana ngokuzithemba okuthe cwaka, ukuthengisa ondlongondlongo. Yenza isipho esihle kakhulu senkampani ephezulu. Isithathu, icandelo lokwamkela iindwendwe ezikumgangatho ophezulu. Iihotele zeBoutique kunye neendawo ekuchithelwa kuzo iiholide zigxile kumava eendwendwe. Iambrela yethoni-kwithoni ivakala ngathi yinto entle ecingayo, hayi intengiso ehambayo. Ndakhe ndasebenza nenkampani yomthetho inika abona bathengi babo babalulekileyo iiambrela. Babenexhala lokuba ushicilelo olusemgangathweni luza kujongeka lubambekile. Sakhetha i-canopy yamalahle enzulu kunye neprinta yevanishi ecwebezelayo yecrest yefemu yabo.. Ingxelo yayimangalisa. Abaxumi bavakalelwa kukuba bafumene isipho sokuqala, ayisiyiyo incwadana yentengiso enexabiso eliphantsi.
Yeyiphi imida yoShicilelo lwe-Tone-on-Tone Umbrella?
Esi simbo soshicilelo esihle sibonakala sigqibelele, kodwa ngaba kukho naziphi na ii-downsides? Ukwazi imida yayo kukunceda wenze isigqibo sokuba ikulungele na.
Imida ephambili yoshicilelo lwethoni-kwithoni kukubonakala kwayo okuphantsi ekukhanyeni okungalunganga kunye nokungalungeli kwayo iibrendi ezifuna ngoko nangoko., ukuqatshelwa ngesibindi. Isiphumo sinobuqili ngokuyila, ngoko ke isenokungasebenzi kwiibrendi ezinobuchule bazo bokuthengisa buxhomekeke ekukhanyeni, imibala ekhangayo.
Ngelixa ndithanda ubuhle bethoni-kwithoni, kubalulekile ukunyaniseka malunga nemida yayo. Ubuqili obenza ukuba bube buhle kwakhona bubuthathaka bayo obukhulu. Umba ophambili kukubonakala. Ngenxa yokuba umphumo uxhomekeke ekukhanyeni, uphawu lunokuphantse lungabonakali kwiimeko zokukhanya okuphantsi, ngemini eyayisibekele, okanye ngaphakathi. Ukuba eyona njongo iphambili yakho kukuba uphawu lwakho lubonwe kude ngabantu abaninzi kangangoko, olu ayilokhetho lulungileyo. A ngqindilili, ushicilelo olwahlukileyo lunokuba ngcono. Olunye uqwalaselo luphawu lwegama. Ukuba i-brand yakho iyaziwa ngokuba eqaqambileyo, dlalayo, kwaye zinemibala, ushicilelo lwethoni-kwithowuni efihlakeleyo isenokungahambelani nomfanekiso wakho. Iyona nto ifaneleka kakhulu kwiimpawu esele zine-aesthetic ephucukileyo okanye encinci. It’s also generally limited to one "color"—the gloss or shade. Ayinakusetyenziswa kwiilogo ezinemibala emininzi. Umsebenzi wam kukunceda abathengi bakhethe indlela efanelekileyo kwiinjongo zabo. If a client tells me "I need our logo to pop," Ndiya kuzikhwebula kwithoni-kwithoni. But if they say "I need this to feel like a luxury retail product," ke lukhetho lokuqala endiluncomayo.
Ukuqukumbela
Ushicilelo lwethoni-kwithowuni lubonelela ngendlela ekhethekileyo ebukekayo nefihlakeleyo kwi-brand iambrela. Igqibelele kubunewunewu, corporate, kunye neempawu ezigxile kuyilo zifuna ubugocigoci, imveliso yokuthengisa ephezulu.
[^1]: Phonononga eli khonkco ukuze uqonde iinuances zethowuni-kwithowuni yoshicilelo kunye nokusetyenziswa kwayo kuphawu..
[^2]: Funda malunga nezinto eziluncedo zokubandakanya iziphumo ezintle kwisicwangciso sakho sophawu lwexabiso leprimiyamu.