Ukuphrinta Okunezinhlangothi Ezimbili Kungakha Kanjani I-Ultimate Branded Umbrella?
Ingabe udabukile phakathi kokuphrinta ilogo egqamile ukuze umhlaba uyibone noma idizayini enhle ukuze umsebenzisi ayijabulele? Le nketho ikhawulela indaba yomkhiqizo wakho, okukuphoqa ukuthi ukhethe izethameli zibe sinye phezu kwesinye.
Isambulela esine-canopy ephindwe kabili, ephrintiwe ngaphakathi nangaphandle, ixazulula le nkinga. Ikunikeza amakhanvasi amabili ahlukene emkhiqizweni owodwa, ikuvumela ukuthi ulethe umlayezo womkhiqizo wangaphandle onamandla kanye nolwazi olujulile lwangaphakathi kanyekanye.
Iminyaka eminingi, the biggest debate I had with clients was about the "prime real estate" esambulela. Uma uphawu kufanele lube ngaphandle kakhulu ukubonakala komphakathi[^ 1], noma ngaphakathi kumuntu oyiphethe? Iklayenti elilodwa lalifuna ilogo enkulu yombukiso wezohwebo, kodwa omunye wayefuna iphethini ecashile yesipho senkampani esiphezulu. Babeqinisile bobabili, kodwa isambulela esendlalelo esisodwa asikwazanga ukwanelisa zombili izidingo. Lapho mina nethimba lami sesikwazile ukwakha ama-canopy amabili ukuze kunyatheliswe, kwaba wushintsho lomdlalo. Ngokuphazima kweso, kwakungadingeki sikhethe. Singanikeza iklayenti kokubili. Kufana nokuba namabhodi amabhodi amabili kwelinye—elibheke umphakathi nelomuntu siqu.
Iyini Isambulela Esine-Double-Canopy?
Ubabonile enkundleni yegalofu, kodwa ucabanga ukuthi ezomoya nje? Kungenzeka uphuthelwe okukhulu kunakho konke ukufaka uphawu[^ 2] inzuzo.
Isambulela esine-canopy esiphindwe kabili sakhiwe ngezingqimba ezimbili ezihlukene zendwangu exhunywe kuhlaka olufanayo. Lokhu kwakha i-canopy ehlukile yangaphakathi nangaphandle, ngayinye engenziwa ngezifiso ngokuzimela ngokuphrinta kwayo okuhlukile.
Umqondo ekuqaleni wawuvela ekwakhiweni kwe-windproof. Izikhala zesambulela segalofu esinompheme ophindwe kabili zivumela umoya ukuthi udlule, ukuyivimbela ukuthi ingajiki ngaphakathi. Kodwa emhlabeni wokuklama ngokwezifiso, siguqule lesi sakhiwo ngenhloso yobuhle kuphela. Sakha isambulela ngamabili aphelele, izingqimba zendwangu ezingangeni. I-canopy yangaphandle ibheke umhlaba, futhi i-canopy yangaphakathi ibhekene nomsebenzisi. Ngoba ziyizicucu ezihlukene zendwangu, singabaphatha njengamaphrojekthi amabili ahlukene. Ingaphandle kungaba elula, umbala oqinile ochwepheshe onelogo ephrintwe isikrini. Ngaphakathi, nokho, kungaba umbala ogcwele, umsebenzi wobuciko ophrintiwe ngedijithali—isithombe, iphethini eyinkimbinkimbi, noma umlayezo onemininingwane. Lokhu kuhlukana kuyisihluthulelo. Kukunika inkululeko ephelele yokudala yokuklama okuhlangenwe nakho okubili okuyingqayizivele kokukodwa, umkhiqizo nenhle.
| Isici | I-Single Canopy Umbrella | I-Double Canopy Umbrella (Yokuphrinta) |
|---|---|---|
| Izendlalelo | Ungqimba olulodwa lwendwangu | Izingqimba ezimbili ezihlukene zendwangu |
| Ukuphrinta | Umklamo owodwa obonakala nhlangothi zombili | Imiklamo ehlukene ngaphakathi nangaphandle |
| Kuhle kakhulu | Kulula, ukwenza uphawu ngendlela engabizi kakhulu | Ultimate brand storytelling, ukunethezeka ukuzwa |
| Isipiliyoni | Umsebenzisi nomphakathi babona into efanayo | Umphakathi ubona umlayezo owodwa, umsebenzisi ubona omunye |
Iyiphi Indlela Yokuphrinta Elungele Idizayini Yakho: Isikrini noma Idijithali?
Unomsebenzi wobuciko omangalisayo, kodwa uyazi ukuthi ungayiphrinta kanjani? Ukukhetha indlela engalungile kungonakalisa umklamo wakho futhi kumoshe ibhajethi yakho.
Ngemiklamo elula enemibala embalwa eqinile, njenge logo, ukuphrinta isikrini kuyisinqumo esihlala isikhathi eside futhi esingabizi kakhulu. Okwezinto eziyinkimbinkimbi, umsebenzi wobuciko onemibala eminingi njengezithombe noma amaphethini ayinkimbinkimbi, ukuphrinta kwedijithali kubalulekile ukuze uthwebule yonke imininingwane kahle.
Ukukhetha indlela yokuphrinta efanele kubalulekile, futhi kuncike ngokuphelele ebunzimeni bomsebenzi wakho wobuciko. Ngihlale ngibuza amaklayenti ami imibuzo emibili: "How many colors are in your design?" and "Does it have gradients or photographic elements?" Izimpendulo zivame ukusikhomba endleleni efanele.
Ukuphrinta Isikrini: Lokhu kuyisiko, indlela ehlolwe isikhathi. Isebenza njenge-stencil, lapho umbala ngamunye usetshenziswa ngokwehlukana ngesikrini semeshi. Ilungele amalogo e-vector, umbhalo, kanye nezithombe ezilula ezinombala owodwa kuya kwemine oqinile. Oyinki bawugqinsi futhi bahlala isikhathi eside ngendlela emangalisayo, kanye nama-oda ayinqwaba, kubiza kakhulu. Singakwazi ukufanisa ncamashi nemibala yomkhiqizo wakho sisebenzisa i-Pantone Matching System (I-PMS).
Ukuphrinta Kwedijithali: Lokhu okwanamuhla, ukuphrinta okunokulungiswa okuphezulu. Kucabange njengephrinta enkulu ye-inkjet edlulisela idizayini yakho ngqo endwangu. Inzuzo yayo enkulu yikhono layo lokuphrinta imibala engenamkhawulo, ama-gradients, amathunzi, nemifanekiso yezithombe. Uma umklamo wakho uwucezu lobuciko, isithombe, noma iphethini eyinkimbinkimbi, ukuphrinta kwedijithali ukuphela kwendlela yokuhamba. Sivame ukusebenzisa indlela ebizwa ngokuthi i-dye-sublimation, efaka uyinki emicu yendwangu, ukudala udlame, ukuphrinta okuhlala njalo ongakwazi ngisho nokukuzwa.
| Isici | Ukuphrinta Isikrini | Ukuphrinta Kwedijithali |
|---|---|---|
| Kuhle kakhulu | Amalogo alula, umbhalo, imibala eqinile | Izithombe, amaphethini ayinkimbinkimbi, ama-gradients |
| Ikhono Lombala | Imibala ekhawulelwe, Ukufanisa umbala we-PMS | Imibala engenamkhawulo (CMYK) |
| Izindleko (Ubuningi) | Ongayonga kakhulu ngemiklamo elula | Izindleko ezingcono kakhulu zemiklamo eyinkimbinkimbi |
| Ileveli Yemininingwane | Ilungele ihluzo ezigqamile | Ibalulekile ngemininingwane emihle nezithombe |
Ungahlanganisa Kanjani Ngokuhlelekile Imiklamo Yangaphakathi Nangaphandle?
Manje usunamakhanvasi amabili, kodwa yini okufanele uyibeke kubo? Ukushoda kwesu kungenza isambulela sakho se-premium sibukeke simatasa futhi sidida.
Isu eliphumelela kakhulu ukusebenzisa ingaphandle ukuze kucace, isitatimende esilula somkhiqizo (njenge logo) and the inside for a "surprise and delight" umzuzu - omuhle, umklamo ogxilile oxoxa indaba ejulile yomkhiqizo.
Yilapho ubumnandi bangempela bokudala buqala khona. Ukuba nezinhlangothi ezimbili kukuvumela ukuthi udale ukulandisa. Ingaphandle lenza umbono wokuqala, futhi ingaphakathi liletha elihlala njalo. Ngiqondisa amaklayenti ami ukuthi acabange ngalezi zindawo ezimbili ngokwesu. I-canopy yangaphandle ingeyobunikazi bakho obusesidlangalaleni. Kufanele ihlanzeke, uchwepheshe, futhi ziyabonakala ngokushesha. Ilogo eyodwa noma umbala womkhiqizo oqinile usebenza kahle lapha. Yilokho okungase kube amakhasimende kanye nomphakathi abazokubona ukude. I-canopy yangaphakathi, Ngokolunye uhlangothi, kuyinto eyimfihlo yomsebenzisi. Leli yithuba lakho lokubaheha. Ngisebenze nomakhi wezindlu obeke uphawu lwenkampani yakhe ngaphandle kwesambulela. Kodwa ngaphakathi, siphrinte ukuhumusha okumangalisayo kwezakhiwo zesakhiwo sabo esivelele esibhakabhakeni esiluhlaza. Ngaso sonke isikhathi iklayenti livula leso sambulela, babemi ngokoqobo ngaphansi kwempumelelo enkulu kakhulu yenkampani. Yayinamandla, ekhumbulekayo, nokunethezeka ngendlela emangalisayo. Yilokho umgomo: sebenzisa ingaphandle ukuhlonza, nangaphakathi ukuhlaba umxhwele.
Ukugcina
Ukuphrinta ngaphakathi nangaphandle kwesambulela esine-canopy ephindwe kabili kunikeza ukulawula kokudala okungenakuqhathaniswa. Ikuvumela ukuthi wethule ubunikazi bebhrendi obuhlanzekile emhlabeni ngenkathi uletha okucebile, umuzwa ojulile kumsebenzisi.
[^ 1]: Qonda ukubaluleka kokubonakala ekuthuthukiseni ukuqashelwa komkhiqizo.
[^ 2]: Qonda ukubaluleka kokumaketha ekudaleni ubukhona bemakethe obuqinile.